Branding for a logistics company
The project started in the spring of 2016 with briefing from the client. In the recent years Wiima had been growing rapidly as a company and expanded it's business to Asia, the US and Estonia. The logo and brand visuals were outdated and the client hoped for a brand that would be simple yet impressive. I offered the client a concept that would speak scandinavian minimalism and the quality assurance of a successful international company.
Website, sales material and print
The project included a new logo, complete re-branding, sales material and later a website. The brand package I delivered included logo versions for the screen and print, icon sets, a selection of brand photos, business cards, powerpoint templates, data visualization tools and an infographics library.
Final thoughts
My clients at Wiima were easy and fun to work with. Although we did not land the first versions of the logo right away, it was a positively challenging process to go through different styles and play with ideas. This ended up being one of my favourite projects because I was personally responsible for all the aspects of the project and was given a lot of space to experiment with ideas. In the end the client was more than satisfied which made it all worth the effort.
Heikki Heinonen, Owner at Wiima Logistics:
“Markku did very professional work when our company was renewing visual identity. His vision about website design and logo design was very easy to agree with. Markku is a skilled designer professional with independent and comprehensive approach.”
